Protectionism may be the truth behind current skeleton nitpicking by Chinese censors as they tie up the release of Lich King. As reported by JLM Pacific Epoch:
The General Administration of Press and Publication (GAPP) intends to tighten approval criteria for online game imports in an effort to protect the development of domestic online game enterprises and avoid the excessive penetration of foreign culture among Chinese youth, reports Sohu quoting GAPP Technology and Digital Publishing Bureau Director Kou Xiaowei on March 16. GAPP will move from inspection standards that treat domestic and foreign games equally to become more strict when dealing with influential games such as The9’s (Nasdaq:NCTY) licensed MMORPG World of Warcraft, said Kou.
By keeping foreign titles off the market, those of the homemade variety will have a smaller competitive field. If Lich King is roadblocked, current WoW players in China will likely move on to a different MMO. China: 1 Gamers: 0.
I’m Community Manager and Admin for the N4G Network and write for ZTGD.
CatPlaysGames is a blog in its design infancy and under construction. Pardon my mess.
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